People with opposing ideas tinker for a Heineken experience. The famous beer brand brought together in a room of people with completely different opinions and ideas. There is the Climatosceptique and the ecologist, the transgender and a transphobic, a feminist and the macho. These couples will learn to know each other for the duration of the experiment. It is only at the end that they will discover in a small film the convictions of each person. They will then be invited either to leave or to stay to share a beer on the counter of the freshly built bar. There is a strong bet that everything is scripted and that people are actors, but the video conveys a positive message of tolerance. A Heineken advertisement carried out as part of its campaign # OpenYourWorld.