Mark Powell, director of sales for Rolls-Royce in Tampa Bay, demonstrated an anti-theft system which every Rolls-Royce cars is using since 2004 to protect the "Spirit of Ecstasy", the statuette presents on the front of these cars. When the vehicle is parked, a touch too much strong on the statuette triggers a mechanism that removes the Spirit of Ecstasy in the body in an instant, making it inaccessible. The system also automatically retract the statuette each time the car is parked.